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Apple Reverses Policy on Cash iPads – Cash Acceptable Now

May 22, 2010
Apple changed its Ipad  policy to purchase an iPad after receiving a negative feedback from a disabled woman. The Cupertino-based company reversed a U.S. store policy under which a customer needs either a credit or debit card to pay for the iPad. But the company is now accepting cash as payment for the tablet-style computer.
Apple had made this policy to ensure that the iPads did not make way into the hands of black marketers. The company thought that the policy would prevent people from purchasing more than two iPads.
“About a month ago, we said we’d like you to use a credit card when you buy your iPad, and that was the best way we could think of to make sure that people only bought two per individual,” said Apple Sr. Vice President Ron Johnson.
But one incident changed the whole policy. Diane Campbell, a disabled lady walked into an Apple store to purchase an iPad. Campbell lived on fixed monthly income and therefore she did own a credit card. However, she had enough cash to buy the tablet computer.
The employee at the counter refused to accept cash but Campbell persisted. She then contacted KGO, an ABC television affiliate in California, which broadcast her story.
“It’s sort of astounding to think that, here is this US dollar, this money put out by the Treasury Department, and it’s being turned away,” said Alan Fisher, a spokesperson for the California Reinvestment Coalition. “Mr. Jobs, give this sister a break,” pleaded Campbell. The plea worked and Apple changed its policy.

From → iPad

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